Sambazon Berry Good Rewards Program Launch

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Discover loyalty in action with Kira Bixby,

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Samba Zhan's senior marketing manager of digital content and loyalty.

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Pioneering SIE since 2000,

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Samba Zhan offers delicious,

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SIE products with a side of saving the Amazon.

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Their Very Good Rewards program,

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relaunched in 2023 with Annex Cloud,

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is creating results-driven experiences for their members.

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We decided to start our loyalty journey in order to provide more of a full on

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the channel loyalty program to our customers.

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So we have customers that shop us at the grocery store,

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but we also have our loyal bull shop customers that visit us at our location in

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Cardiff.

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And we were looking for a way to cross between these two channels and reward

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customers that are both shopping us.

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When they go to the grocery store and visiting us on a weekly, sometimes daily

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basis

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at our Samba Zhan SIE bull location.

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The business challenges we were looking to overcome with developing our loyalty

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program was having access to customer data.

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So with our the POS system we were using, we didn't necessarily have an easy

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way to access the customer buying behaviors.

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We were getting data on the most popular items they were buying,

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but we couldn't really dive into the details of which toppings they're adding

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on

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if they're purchasing a certain SIE bull with a certain drink and kind of

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owning that data in order to put together campaigns

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that really focus on things that those customers are looking for.

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With our loyalty program we've been able to really dive into those buying

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behavior data

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and be able to kind of tailor our communications around it.

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And kind of the same thing goes for those CPG customers.

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We obviously can buy that data, but being able to really own it through our

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receipt upload program

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has been a game changer, especially when it comes down to specific retailers

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and seeing what our most popular item is there,

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or maybe even what other brands that they're buying with our product.

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It's really been great for us to be able to have our hands in that data and

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have access to it.

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Our receipt upload AOB is five times higher than our standard MSRP for our

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products.

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So we're seeing that the most loyal customers that are uploading their receipts

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are buying multiple products

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when they go buy our product and in stores.

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And we're also seeing our redemption with Annex Cloud, the frequency for our

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outpases,

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our previous program for the funds that are being redeemed.

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So there's a lot more engagement with the new program than there was with our

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previous program.

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Being able to communicate to both of our customers that are visiting us at our

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retail store front locations

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and they're also buying us at grocery stores.

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With Annex Cloud, we were able to integrate both into one program

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and then just having more access to buying behavior because it's feeding into

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Annex Cloud from our POS now.

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We can really dive into the details of the orders that they're making.

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One thing that we're looking for is the amount that our credit consumers are

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spending.

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Each time that they visit the Bullshop, so our very good reward members are

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over the last three months

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and have been spending 15% more than our average consumers.

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As we grow, as we franchise, we're just looking to continue communicating on a

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one-on-one basis

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with those loyalty consumers and getting them excited about the different ways

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that they can bring assay more into their lifestyle.

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Definitely a lot of payoff. We've really enjoyed working with Annex Cloud.

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(upbeat music)

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(upbeat music)